US HoldemCabvision Campaign To Be Run By Full Tilt Poker
Full Tilt Poker has launched a marketing campaign that will enable passengers traveling in London via taxis to access an interactive gaming TV channel, as part of the Cabvision network.
1,000 taxis will be carrying such service within the M25. The new marketing campaign was brokered by Digital Media Sales and planned and bought by Media Options and Naked CHI.
The channel was created using content from Full Tilt Poker's "Learn From the Pros", showcasing tips from poker pros on how to bluff and read players. An interactive quiz follows each segment of the program.
The campaign aims to support Full Tilt Poker's'100 percent sign-up bonus up to $600'. It also seeks to draw the viewers to Full Tilt Poker's website.
Director of sales and marketing for Digital Media Sales Tom Paton said:
"We are delighted that Full Tilt Poker has taken advantage of so many of the things that Cabvision can offer. A combination of audience, system flexibility and the right message makes this a great marketing fit. The campaign will really get the message across to serious poker players in London and boost Full Tilt Poker's profile and share of voice. This is one of the biggest campaigns to date on Cabvision and shows its ability to attract big-spending, younger consumers."
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